Consistent, high-end floral bouquets on a national scale had never been done, until Kalla. Our team worked with Pro Flowers to launch an entirely new brand, product offering and delivery service targeting affluent, style conscious gift givers. Concept to product launch in 10 months.
Executive Creative Director
Pitch, scope, team
Concept and strategy
Hands on guidance on visual, XD, copyCreative/ dev team working model
Design language of pattern contrasting organic extended across site, packaging, stationary, even chocolates