The campaign plot, 11 of the worlds best fútbol players face off against aliens to save planet earth  

A social engagement plan designed to capture over 500m engagements

The responsive site that evolved chapter-by-chapter to initiate and aggregate content

 

Multiple content concepts, prototypes and launches ran in parallel including a mobile game delivering a 1m investment in youth soccer, passion pulse fan analyzer using Gear Fit heart rate sensors and accelerometers and more

 

Case study video (early capture of performance)