FUTBOL WILL SAVE THE PLANET

  SAMSUNG Galaxy 11 team

SAMSUNG Galaxy 11 team

The campaign plot, 11 of the worlds best fútbol players face off against aliens to save planet earth. A social engagement plan designed to capture over 500m engagements with no paid media and no World Cup sponsorship.

  Engagement graphs tied to website and social engagement events

Engagement graphs tied to website and social engagement events

ROLE - Executive Creative Director
Pitch & scope
Team and client integration model
Concept & strategy
Hands on guidance on visual, XD, copy, creative/dev team & working model

 The responsive site that evolved chapter-by-chapter to initiate and aggregate content

The responsive site that evolved chapter-by-chapter to initiate and aggregate content

Multiple content concepts, prototypes and launches ran in parallel including a mobile game delivering a 1m investment in youth soccer, passion pulse fan analyzer using Gear Fit heart rate sensors and accelerometers and more

Case study video (early capture of performance)