The product. All images, 3-d modeling and animation done with internal team.


The site.  The first responsive site for Microsoft.  Supported and localized for global markets.

Prototype iterations created for user testing in markets and for internal socialization at Microsoft

Team shop days to learn from sales reps in the field about consumer perception, needs, concerns and behaviors


Intent to buy and conversion benchmarked against iPad through small group qual and analytics quant


Three major site evolutions with expansion of product


Prototype video of two proposed design direction modifications