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Hi,

WELCOME

My name is Michael Jefferson but people call me MJ.

I’M A DESIGNER
As a kid, I took everyday things apart to to learn how they work and function. In studio art, I learned how to express an idea and feeling from empty space. These two interests and passions came together for me in when I met Red Burns and discovered Design Innovation. I've been hooked ever since, looking for new ways to delight and enrich every day life through functional undestanding and unlimited imagination.

I'VE BEEN FORTUNATE
Over the past decade, I have studied under visionaries and pioneers including Red Burns of NYU's ITP, Hartmut Esslinger of frog and Bob Greenberg of R/GA. I’ve learned how to take ideas from insight to sketch and prototype to product launch. My core depth is in user experience and strategy. I've been in on the ground level of new products including the voice recognition powering Siri, the first cloud services of AT&T and recently, the first connected city at sea, Carnival.

I BELIEVE QUALITY WORK IS A RESULT OF THRIVING DESIGN CULTURE
At present, I lead Fjord San Francisco, a design studio owned by Accenture. I have grown the team from fifteen to seventy through constant investment in culture building, craft, and new practice experimentation. I work hands-on and through process and structure. I insist on solutions that are elegant, simple, and informed by emotion.

See the work