Within the site, a custom symbol tool allowed users to tell and share their personal story about the brand (host and or guest perspective)
Internal case study video
Tool wires, flows and motion studies reviewed and adapted live in collaborative work sessions
Co-location and team collaboration with brand partner, marketing, community management, social and product
BRAND LAUNCH SUPPORT In addition to the responsive site and tool, our team led a social content lab at launch. We anticipated a lot of conversation, some of it positive, some snarky. We needed to be prepared with smart decisions about what to embrace and what to ignore. We created dozens of content pieces in a tricky moment for the brand that helped own the conversation.