I joined Bank of America as SVP of Design to inspire a team to push boundaries and deliver the promise of one bank, one platform.

I was part of a new leadership team on a mission to change the way digital products were planned and delivered, infusing a growth mindset within the regulatory and risk adverse culture of the bank. Before we could think and make differently, a foundational investment in shared vision and practice definition was required.

Project role:

• Lead in collaboration with two SVP partners

• Co-architect of practice and methodology

• Workshop and training lead and co-facilitator

• X-product partnership builder

Timing:

• One month planning and building

• Three months training and modeling

Design at BofA was at an early stage of transformation, in need of a strategic vision and alignment among the design team and partners to move forward.

Human centered design was at the core of every BofA design team members intent but lack of shared methodology, tools and shared practice made it cumbersome and prohibitive.

“We simply don’t have time to get into deeper research or variation… we know we need to”

“I’m measured on delivery, not deliberation”

Three weeks into my new role, I co-drafted the vision of the “Lens Framework,” with my leadership partners. We conducted working sessions with team members to understand their process and analyzed the successful models of frog, Ideo and IBM to blend known strengths with something unique to our challenges.

I co-presented the framework at an annual Summit with success measured in the number of participants who came forward to volunteer in taking the work further and also who happily put the new Lens sticker on their macs.